Leaps by Bayer 


Award-winning Experiential Installation that Sparked Global Conversation 

  • Designed and built a globally touring experiential installation, the "Leaps Stairs," to launch Bayer's Leaps initiative at Summit LA.
  • Transformed the iconic "Lyon 25 Steps" into a symbol of perseverance and innovation, encouraging dialogue and partnerships around solving humanity's greatest challenges.
  • Created an immersive experience with interactive lighting, a hidden "Leaps Studio," and generative content, sparking conversation among influential attendees and building momentum for the Leaps initiative.

Awards: Cannes Lions Bronze

To inspire "leaps of faith" and embody Bayer's commitment to solving humanity's greatest challenges, we designed and built the Leaps Stairs, a globally touring installation launched at Summit LA 2017. This minimalist, portable replica of the iconic "Lyon 25 Steps" served as a powerful symbol of perseverance, encouraging dialogue and partnerships around Bayer's ambitious Leaps initiative.

The installation invited interaction, allowing users to climb the stairs and experience the leap from an observation platform. With integrated lighting and custom LED modules, the stairs became a canvas for generative content, while a hidden "Leaps Studio" offered a sanctuary space for talks and relaxation. This impactful experience sparked conversation among influential voices at Summit, building momentum for Bayer Leaps as it traveled from Los Angeles to other global innovation hubs.

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