ComplexLand


When the World Shut Down. We Opened Up a Virtual One.

  • Translated the cultural phenomenon of ComplexCon into a community-driven virtual experience for e-commerce and culture.
  • Designed a gamified, 3D world with avatars, shoppable interactive brand activations, exclusive content, and musical performances. 
  • Leveraged WebGL technology to ensure global accessibility across all devices, driving user engagement and brand visibility. 
  • Reached a global audience of 174 countries, featuring 100+ brands, generating 350M social impressions and $1M+ USD in sales 


Born out of the pandemic's challenges, ComplexLand emerged as a groundbreaking virtual experience from Jam3 and Complex Networks, recapturing the cultural clout of ComplexCon in the digital realm. This first-of-its-kind gamified web experience seamlessly blended retro-futuristic exploration, virtual commerce, and community interaction, offering a multi-day journey where users globally could immerse themselves in music, fashion, and exclusive content.

By leveraging cutting-edge WebGL technology, we created a retro-futuristic, single-player experience accessible on any browser, from desktop to mobile. Users could personalize avatars, navigate a dynamic 3D map, and engage in a treasure hunt for exclusive drops, unlocking access to musical performances, celebrity panels, and unique brand activations. ComplexLand transcended the limitations of virtual events, offering a truly global and interactive experience that redefined the intersection of culture, technology, and commerce.

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