Under Armour Curry Two


Celebrating Fan Loyalty

  • Collaborated with Under Armour and Foot Locker to launch the Curry Two basketball shoe, a tribute to the passionate fans of Dub Nation. 
  • Created an immersive launch experience featuring a sound-responsive LED display, projected digital fans, and a captivating film showcasing the Curry Two. 
  • Ignited social media with a campaign that celebrated the energy and loyalty of Dub Nation, driving excitement for the Curry Two and its exclusive Foot Locker release. 
  • To celebrate the passion and energy of Dub Nation, we launched the Under Armour Curry Two with a bang. This exclusive Foot Locker release was more than just a shoe; it was a tribute to the fans who fueled Stephen Curry and the Golden State Warriors' championship run. We ignited social media with excitement, culminating in a must-see event that brought the spirit of Dub Nation to life.

    The immersive experience featured a sound-responsive LED display, projected digital fans, and a captivating film showcasing the Curry Two. This bold activation amplified the energy of Dub Nation, solidifying the Curry Two as the ultimate symbol of fan pride and loyalty, available only at Foot Locker.

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