Elite 24 Clubhouse


Celebrating 10 Years of Elite Basketball

  • Designed to celebrate the 10th anniversary of Under Armour's Elite 24, the premier summer showcase in high school basketball, the E24 Clubhouse engaged fans and the community with the program's history.
  • Transformed Brooklyn's Duggal Greenhouse into a dynamic hub for basketball fans, offering interactive displays, social activations, and opportunities to learn about the history and impact of Elite 24.
  • E24 Clubhouse: Amplified the reach and impact of Elite 24, underscoring the program's role in shaping the next generation of basketball talent.

To celebrate the 10th anniversary of Under Armour's Elite 24 basketball showcase, we created the E24 Clubhouse, a unique experience designed to engage fans and the community. This immersive space offered a blend of social interaction, historical content, and innovative activations, extending the Elite 24 story beyond the court.

Within the E24 Clubhouse, attendees connected with the game's vibrant history through interactive displays, social activations, and branded takeaways. This unexpected environment fostered a deeper appreciation for the Elite 24 program and its commitment to developing the next generation of basketball stars.

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