Consensys
Building the Web3 Future through Empowering the Community
- Led the revitalization of Consensys' experiential marketing function, developing creative B2C and B2B activations that drove awareness, engagement, and growth within the Web3 community.
- Expanded Consensys' global events program to encompass 76+ events in 9 countries, overseeing operations, launching two new event concepts, and strengthening stakeholder relationships.
- Developed initiatives that drove MetaMask adoption and brand awareness within the Web3 creator community through a combination of creative activations, strategic partnerships, and community-focused events.
- Elevated operational excellence and delivered engaging experiences that galvanized stakeholder relationships, built a thriving community, and positioned Consensys as a leader in the Web3 space.
Art Basel | MetaMask x Sunset Synergy
Leading the charge to revitalize Consensys' experiential marketing function, I led a talented team to develop creative B2C and B2B activations that drove awareness, engagement, and growth within the Web3 community. This included a significant expansion of their global events program, where I oversaw a portfolio of 76+ events in 9 countries, elevated operational excellence, and launched two new event concepts. These experiences galvanized stakeholder relationships, built a thriving community, and positioned Consensys as a leader in the Web3 space.
Consensys Paris Takeover
Linea Voyage Waypoint @ Devconnect | Istanbul, Turkey
Hyperlink by Consensys | Istanbul, Turkey
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